seo learning center
What is Search Engine Optimization?
There are many definitions of SEO, here is one way we prefer to describe it:
A system where web pages are programmed and adjusted to be attractive to search engines, thus resulting in high rankings on specific targeted search terms. SEO is done both on page and off page.
What is On Page Optimization?
On page optimization are factors that the website owner, or webmaster has control over. Examples can include:
Title Tags, Meta Tags, Meta Descriptions, URL strings, Anchor Text, and ALT Tags.
What is Off Page Optimization?
Off page optimization are factors that are not controlled on your website. The single most important factor of off page optimization is incoming links.
What Factors do search engines use to Rank Websites?
Although there are hundreds of factors Google actually uses in their algorythm, here are a few we feel are absolutely critical:
- Domain Trust/Authority
- Raw PageRank
- Anchor Text in External Links
- Quality/Quantity of your Inbound Links
- On Page Keyword Usage